Sarah Joyce Named As @AVIXA’s New Chief Global Officer

Adrian J Cotterill, Editor-in-Chief

AVIXA, the Audiovisual and Integrated Experience Association, has announced that Sarah Joyce will become the association’s next Chief Global Officer, taking over from Terry Friesenborg, who will retire at the end of the year.

Sarah comes to AVIXA after nearly 12 years at Electrosonic Ltd., most recently as Managing Director. She and Friesenborg will jointly manage AVIXA’s global operations for the remainder of 2019 to ensure a smooth transition.

In her position as AVIXA Chief Global Officer, Sarah will oversee all the association’s activities outside North America, including member services, education and certification delivery, standards adoption, government relations, and expositions. In addition, she will sit on the boards of Integrated Systems Events, InfoCommAsia Pte Ltd, and TecnoMultimedia InfoComm, as well as other regional operating units.

Sarah served on the AVIXA Board of Directors from 2013 to 2015. She organized the inaugural Women of InfoComm Network Breakfast at Integrated Systems Europe in 2015, helping establish the successful AVIXA Women’s Council, which now supports more than 32 groups around the world.

AVIXA Chief Executive Officer David Labuskes, CTS®, CAE, RCDD told us “Sarah has been part of the AV industry for 20 years. I’ve seen first-hand her passion for the industry we serve, her leadership experience on a global stage, and her direct knowledge of our many constituencies, from manufacturers, to integrators and distributors, to end users. We are incredibly fortunate to have Sarah joining us as Chief Global Officer and leading our continued global expansion.”

Sarah assumes her position May 6, 2019 and will stay, based near London.

Leave a Reply