Srinivas Rao, best-selling author and host of popular podcast The Unmistakable Creative, will headline AVIXA’s TIDE (Technology. Innovation. Design. Experience.) conference at #Infocomm19 in Orlando, Florida.
The #TideConference brings together innovators from design, architecture, technology, live events, and art to discuss the dynamic results and incredible experiences that experiential design plays in business.
Srinivas Rao told us “We live in a world where every individual and organization has a microphone. When a business doesn’t understand or can’t articulate their unique value proposition, they will drown in a sea of noise. The temptation is to look at competitors. But mimicry is a short-term fix that will make your products and services obsolete in the long run. At TIDE, we’ll uncover what makes an organization truly unique and develop the mindset required to take creative risks that lead to innovative products and services.”
The #TideConference takes place June 11 at the Orange County Convention Center, the day before the InfoComm floor opens. He will join a speaker line-up of designers, brand marketers, architects, integrators, and live events producers who will share their perspectives on the role audiovisual technology plays in different environments to elevate experiences.