DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that JCDecaux North America has joined its membership ranks. JCDecaux North America operates 2,100+ high quality digital screens in airports, cities, major expressways and shopping malls across the US. Advertisers benefit from JCDecaux’s exclusive digital advertising networks because they help brands leverage data to plan, optimize placements and broadcast relevant messages in ideal locations for the right target audience, with unparalleled creative flexibility.
Barry Frey, DPAA President & CEO, told us “JCDecaux is a leading, pioneering brand in the out-of-home space and a company that remains in the forefront of innovation and technology. We welcome them to the DPAA community and look forward to their involvement in our many initiatives.”
Jean-Luc Decaux, Co-Chief Executive Officer of JCDecaux North America, said, “We look forward to partnering with DPAA and its community to develop best practices for a very fast growing and exciting digital ecosystem.”
JCDecaux North America, Inc. is part of JCDecaux Out-of-Home Media Group, an international media and communications company founded in 1964. JCDecaux is the number one outdoor advertising specialist in the world, as well as the market leader in Europe and in Asia Pacific. As the inventor of the “street furniture” concept in 1964, the JCDecaux Group is one of only two companies worldwide to focus exclusively on outdoor advertising and develop activities in all three segments: street furniture, billboard, and transport advertising.