Mass Media Advertising Wins Reading Borough Council Tender

Adrian J Cotterill, Editor-in-Chief

Mass Media Advertising has won an exclusive long-term contract with Reading Borough Council to provide a network of roadside large format advertising screens around the town. The initial installation, which will see a network of nine screens placed on major routes around the town, will begin in August this year.

Reading is one of the largest towns in the UK and a major hub for technology companies such as Microsoft and Oracle. We understand that the contract will also allow Reading Borough Council access to the important outdoor spaces for its own public information messages and consultations regarding local issues, as well as providing an advertising revenue to the town.

Mass Media Managing Director Mass Lambresa told us “Reading is our home town so winning this contract means a lot to the team. It’s also a major win for the company and very strategic to our growth as a major DOOH provider in the UK.”

In addition to Reading Borough Council, we are told that Mass Media Advertising’s portfolio of high-profile landlords and partners covers major cities including London, Manchester and Newcastle.


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