Channel Bradford Launched by @JCDecaux_UK

Tristan Cotterill

JCDecaux has expanded its digital street furniture presence in the UK nationally to Bradford, launching 10 new 86” digital six-sheets in the heart of the city centre, delivering 1.6m weekly viewed impressions.

Bradford becomes the fifth major city in JCDecaux’s nationwide digital street furniture portfolio, adding to an existing presence in Edinburgh, London, Hull and Bristol, giving brands the reach and scale needed for brand building.

A growing economy worth over £9.5bn, major companies have their headquarters across the Bradford district including Morrisons, Provident Financial, Yorkshire Building Society and Hallmark, and is home to more FTSE 100 companies than any other northern city.

With a proud cultural heritage, Bradford was named the world’s first Unesco City of Film in 2009, a permanent title that bestows international recognition on Bradford as a world centre for film due to the city’s rich film heritage, its inspirational movie locations and many celebrations of film through the city’s film festivals – I bet you didn’t know but for many years Bradford had the only IMAX cinema in the UK (at the National Science and Media Museum, Bradford), Ed.

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