Mountain Equipment Co-op Partners with @CineplexDigital

Tristan Cotterill

Cineplex Digital Media (TSX: CGX) has announced that it has partnered with Mountain Equipment Co-op to deliver a digital signage solution for customers at their stores across Canada.

Fab Stanghieri, Executive Vice President and General Manager, Cineplex Digital Media told us “We are so excited to partner with Mountain Equipment Co-op, one of Canada’s leading homegrown retailers, on this ambitious national project. Mountain Equipment Co-op’s mission to provide co-op members with not only outdoor gear, but the community and know-how to make the most of it, matches perfectly with our digital media capabilities. We are happy to help support getting Canadians outdoors and exploring Canada’s natural wonders.”

Leveraging its strategic experience design services, Cineplex Digital Media introduced an enhanced content management software system and touch-screen hardware that provides maximum flexibility and control for the business. As part of the new partnership, Cineplex Digital Media will work alongside MEC to provide ongoing customer support as well as develop and maintain a customer-first content strategy that engages and educates shoppers throughout their visits to the stores.

To further boost the in-store experience, Cineplex Digital Media has installed an 86” touch overlay screen in the ‘basecamp’ area of Mountain Equipment Co-op’s flagship store in Toronto, ON, which opened in April 2019. The screen provides a touch interactive solution that allows customers to easily access information on products and upcoming events. Both new features are currently displayed at Mountain Equipment Co-op’s new flagship store, with plans to expand to 20 additional Mountain Equipment Co-op locations throughout Canada over the coming months.

George Bevan, Director, Store Development, Mountain Equipment Co-op said “Mountain Equipment Co-op exists to support people, to help them be active and enjoy the benefits of outdoor recreation. We’re thrilled that MEC’s new partnership with Cineplex Digital Media helps us deepen engagement with our members as they plan their next outdoor adventure.”

Mountain Equipment Co-op selected Cineplex Digital Media for its deep expertise in designing strategic digital experiences for retailers, including its scalable and flexible content management and engagement platform, along with its award-winning content and creative work. Once rolled out, the MEC network will help strengthen its overall brand by improving the shopping experience and providing easy outdoor information to the co-op shopper.

Mountain Equipment Co-op is Canada’s go-to place for outdoor gear, know-how and inspiration. Combining high-quality apparel and equipment with expert advice and firsthand experience, MEC supports a wide range of activities including camping, snowsports, watersports, cycling, climbing, hiking, running, yoga and travel. Established in 1971, MEC is Canada’s largest consumer co-operative with over 5 million members across the country. A lifetime membership is available for $5. A strong backer of community initiatives, MEC has invested over $41 million and counting into non-profit organizations that support outdoor recreation and conservation.

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