Adrian J Cotterill, Editor-in-Chief
Broadsign, the leading out-of-home marketing platform, has announced that it has acquired Campsite, an innovative Canadian digital out-of-home ad exchange that automates the buying and selling of DOOH inventory.
This news follows the recent announcement that Broadsign had acquired the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both transactions have closed.
Adam Green, SVP and GM of Broadsign Reach told us “Broadsign’s goal is to make buying and selling of out-of-home as easy as possible and adding Campsite’s strengths to our open platform will greatly help with that mission. We look forward to working with the Campsite team and all of our mutual customers to build on our collective vision for open programmatic DOOH trading around the world.”
Campsite, founded in 2016 by Newad but run as an independent company, has partnerships with many of Canada’s major out-of-home companies and agencies, among them Pattison Outdoor, Captivate, IDS Canada and Astral. Edith Gagné, Campsite’s vice-president of development told us “Campsite’s easy to use web-based application has made it an early favourite amongst Canadian media buyers. The combination of our exchange with Broadsign’s extensive network of publishers will be a huge win for media buyers and agencies, who are eager to get started with programmatic DOOH”.
Gagné, along with the entire Campsite team, has joined Broadsign. For the time-being, Campsite will operate as an independent division of Broadsign. However, Campsite’s extensive UX and buy-side experience will be immediately tapped to help develop new offerings and features for Broadsign’s open SSP, Broadsign Reach.
Michael Reha former President of Campsite said “This transaction was the best avenue to continue Campsite’s national growth and success while ensuring that it had the resources to expand internationally”.
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