Daktronics (NASDAQ-DAKT) announced this week the integration of its Venus Control Suite software to Integrated Public Alert and Warning System (IPAWS) emergency management alerts. Customers using Venus Control Suite to operate their digital billboards or outdoor displays can now automatically run IPAWS emergency alerts.
Jessie Koch, Daktronics product manager, points out the important role digital billboards can play in emergency management. “Our digital billboards are positive additions to the community. We are able to perform several public service functions by facilitating AMBER® Alerts, weather alerts and law enforcement alerts. Emergency alerts also help display owners build a positive relationship with the community. The Venus Control Suite and IPAWS interface streamlines the process of emergency management and offers a more comprehensive choice for our digital billboard owners,”.
Not just billboard owners, but schools, retailers and non-profits also donate space on their digital signs for public service announcements. Examples used include:
- Clear Channel Outdoor displayed most-wanted information that helped the police catch 13 dangerous fugitives.
- Schools use outdoor and indoor signage, including messages on video scoreboards, to alert parents and students when needed.
Walgreens drugstore sends out hundreds of AMBER Alerts and weather warnings at 1,200+ locations.
- Service entities, such as fire departments, run content ranging from fire alerts and emergency evacuation plans to safety programs and smoke alarm reminders.
Federal, state, local, tribal, and territorial alerting authorities use IPAWS and integrate local systems that use Common Alerting Protocol (CAP) standards with the IPAWS infrastructure. IPAWS provides public safety officials with an effective way to alert and warn the public about serious emergencies using the Emergency Alert System (EAS), Wireless Emergency Alerts (WEA), the National Oceanic and Atmospheric Administration (NOAA) Weather Radio, and other public alerting systems from a single interface.