Torchmedia Wins Canberra Light Rail Advertising Rights

Tristan Cotterill

Australia’s TorchMedia has secured the exclusive advertising rights on the newly launched Canberra Light Rail. The Light Rail is part of Canberra’s Sustainable Transport Plan (2004) and represents one of the largest infrastructure projects ever undertaken in the ACT.

Kirsty Dollisson, TorchMedia Managing Director told us “The addition of Canberra Light Rail to our transit portfolio provides advertisers with unparalleled access to a valuable demographic over indexing in OG1s. Over 63% of Canberra’s population are Managers, Professionals or Administrators and the Out-of-Home advertising options available to reach this target are limited – until now. The current network connects the Northern Suburbs with Canberra’s CBD, representing a prime opportunity to capture passengers on the daily commute to and from work and while out and about visiting the main entertainment, dining and shopping precinct”.

Canberra’s population which is forecast to exceed 500,000 by 2030 has until now had to rely on buses as the main form of public transport. The Light Rail now provides locals from suburbs such as Gungahlin, Franklin, Dickson and Braddon with an efficient alternative mode of transport.

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