Kinetic, WPP’s leading Out-of-Home agency, has announced that Alistair MacCallum will join the company as UK CEO at the end of August 2019.
He will be tasked with growing billings and revenue by leveraging the capabilities of digital screens, smartphones, data and programmatic to drive value for clients and bring them closer to the consumer’s decision to transact in-store or online while out of home. He will report into Marc-Antoine de Roys, Kinetic’s Global CEO and will work closely with both the GroupM UK teams and independent agencies to create solutions and products that best suits their clients’ needs.
He is currently UK Chief Executive at M/SIX, where he has been since January 2017. He brings with him a wealth of media agency experience, having previously held the role of Chief Executive at M2M.