Amazon Prime unleashed a mixed reality apocalypse on the streets of New York City yesterday, to promote their hotly anticipated fantasy series Good Omens.
Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel and demon who join forces in a bid to save the world.
The Times Square Digital Out-of-Home takeover featured a mixed reality billboard towering above the pedestrian plaza at 1560 Broadway. A live camera feed mirrored the crowds below, and just as the audience recognized themselves on the big screen, the doomsday scenarios unfurled around them, with Kraken tentacles, UFOs and giant fish raining down.
Additional large-format billboards around Times Square also featured the countdown to doomsday and the start of the new series on May 31, 2019 on Amazon Prime Video.
The campaign was conceived by Amazon Studios and produced by Grand Visual and supports a broader multi-channel global drive.