Adwalker Pre-launch Hong Kong 7’s Campaign
Adrian J Cotterill, Editor-in-Chief
Guinness continues its use of the Adwalker wearable media units, this time it has been active in Hong Kong with the Rugby Seven’s event.
The Adwalker campaign has been running for almost four weeks now, and runs actually until the Hong-Kong 7’s first match this Friday March 28th.
Interesting experiential twist here as well, as the Adwalker street teams swoop into Hong Kong’s busy nightlife area, targeting various bars. The objective of the pre-launch we are told is to link Guinness as the official beer of the tournament, promote the brand by sampling and increase sales.
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