HighStreet Living Retail Lab, Atlanta

Andrew Neale

HighStreet’s Living Retail Lab, sponsored by NEC Display Solutions of America, is the place in North America to prove innovation on the retail stage.

It’s the brainchild of HighStreet co-founder, Laura Davis-Taylor, who has been working on bringing this idea to fruition since 2014.

It opened quietly in March of 2019 and has been active since, at the 20,000 square foot Citizen Supply store inside Ponce City Market in Atlanta, GA.

Laura Davis-Taylor told us “One thing the retail industry has been begging for, but unable to supply, are real-world innovation case studies with real numbers. Our project will showcase different retail technologies in a real environment with real shoppers—with a sharp focus on HighStreet’s CX design and solutions that can be successfully utilized today. We will document everything from strategy to solution to agile adjustments and report real results.”

The lab gives the HighStreet consultancy business a place to create in-store experiences that define industry best practices. It also gives the retailer, Citizen Supply an opportunity to install free technology to help grow the business and of course it gives sponsored technologies the opportunity to create real-world case studies and gain proof points.

You can read more about the initiative here.

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