Clear Channel Outdoor Holdings (NYSE: CCO) will be shining a light on out of home advertising’s best in class at this year’s Cannes Lions International Festival of Creativity, as it marks it’s new, exciting chapter as an independent, pure-play, outdoor advertising company.
For the tenth consecutive year, the industry leader is proudly sponsoring the Outdoor Lions category of the prestigious Cannes Lions Awards, to celebrate and champion outstanding creative achievement in the medium from the past twelve months. The winners will be announced during the Festival on Monday 17th June.
‘Le Jardin de Clear Channel’ is Clear Channel Outdoor’s exclusively owned hospitality space for the duration of the festival. The space will serve as a showroom of creative DOOH campaigns, featuring some of the best in class of the past year. These will include work from brands including Diet Coke, Ikea, Magnum and Vodafone, showcasing the creative, dynamic and targeted possibilities of digital outdoor advertising, through the use of artificial intelligence (AI), dynamic real-time messaging, integrated user-generated content and geo-location data.
The space will also be hosting ‘Clear Channel presents … ‘, a series of two inspiring thought leadership sessions. The first, is an exclusive conversation with Cephas Williams, the founder of 56 Black Men, an inspirational project challenging stereotypes of black men through the use of photography. The second, will gather industry leaders for a panel discussion on what’s next for OOH, including the ongoing drive towards an evidence-based advertising proposition, and what this means for brands, agencies and creativity.
William Eccleshare, Worldwide CEO of Clear Channel Outdoor Holdings, told us “This year’s Cannes Lions comes at an incredibly exciting time for Clear Channel Outdoor. In the last few weeks, we’ve become an independent company, won one of the biggest OOH contracts in Europe with the City of Paris and expanded our presence in Brussels – and now we’re thrilled to mark this new chapter by championing the very best creativity in out of home at the Festival. Undoubtedly, the creative boundaries of advertising get pushed further every year, primarily driven by smart uses of technology and data. As we look to continue to invest in the transformation of out of home, recognising and celebrating the exceptional ways advertisers are using our medium has never been more important.”
Clear Channel Outdoor’s activation programme:
- Le Jardin de Clear Channel
Open: Monday 17th – Friday 21st June
Time: 8am – 8pm (Monday-Thursday); 8am – 2pm (Friday)
Venue: Gardens of the Grand Hotel, 45 Boulevard de la CroisetteLe Jardin de Clear Channel is CCO’s hospitality and event space. Throughout the Festival, the team will be hosting a series of proprietary hospitality and thought leadership events and its DOOH Showcase, as well as those of its partners – Campaign magazine and the UK Ad Association.
- Clear Channel Presents…
Tuesday 18th June, 11:00-12:00:
Cephas Williams.
Meet the founder of 56 Black Men, an inspirational project challenging stereotypes of black men through the use of photography.Cephas is a 27 year old entrepreneur from south-east London, who works in the community and founded Drummer Boy Studios. The 56 Black Men project was born of Cephas’s frustration at the negative portrayal of black men within the media and the stigma attached to them in public.
Cephas will share his compelling story and personal experiences, alongside his learnings and future plans for the 56 Black Men project.
- Clear Channel Presents…
Wednesday 19th June, 11:00-12:00:
The OOH Game Changer.
Industry leaders discuss what’s next for the world’s oldest advertising medium, as the sector embraces AdTech and drives towards an evidence-based advertising proposition, and what this means for brands, agencies and creativity.Panellists:
Alex Bodman, Global Executive Creative Director, Spotify
Barry Cupples, Global CEO, Talon Outdoor
Fiona Field, Deputy MD, Mediaworks
Andrew Stevens, SVP Research & Insight, Clear Channel Outdoor
Sam Tomlinson, Partner, PwCModerated by: Omar Oakes, Global Technology Editor, Campaign
- DOOH Showcase
Agencies, creatives and advertisers will also be able to experience the possibilities of out-of-home via a selection of digital totems showcasing inspiring examples of creativity and innovation from leading advertisers from across the globe. The showcase will feature activations from brands including: Diet Coke, Ikea, Magnum, Vodafone, Sephora
- Creativity is GREAT, in partnership with the UK Department of International Trade and the UK Advertising Association:
With Clear Channel UK a member of the collective working group led by the Advertising Association to support the UK’s representation at Cannes, Le Jardin will be the venue for several thought provoking panel sessions curated by the Advertising Association. Discussions will range from what it takes to rebuild trust in advertising, to how businesses can tackle sexual harassment in the industry.
- Thursday 20th June 2019, 10:00-11:00
Location: Little Black Book & Friends Beach, La Croisette
How do you lead world class creativity?
Panellists:
Alex Mahon, CEO, Channel 4
Mike McGee, CCO, Framestore
William Eccleshare, CEO, Clear Channel Outdoor Holdings
David Pemsel, CEO The Guardian Media Group
Kate Bosomworth, CMO, M&C Saatchi
Moderator: Tracy de Groose, CEO, Newsworks - Outdoor Lions Awards, sponsored by Clear Channel Outdoor
Date: Monday 17th June
Time: 7pm – 9pm
Venue: Le Palais des Festivals
Note: This event is open to registered delegates, only.