Tunity has announced that it has expanded its advisory board to include TV industry maven and former head of research for ESPN, Artie Bulgrin. Arte joins respected media executives Pat McDonough, Keith Reinhard, Tom Rogers, and Alan Wurtzel, as well as Bruce Paisner who serves on the Company’s board of directors.
The Tunity advisory board provides the Company’s leadership team, led by Co-Founder/CEO Yaniv Davidson, with key insights and direction on industry best practices, measurement advancements, consumer behaviors, and client feedback.
Artie Bulgrin told us “Having worked on out-of-home measurement solutions for over 20 years I know how valuable these viewers are and how they extend the reach for advertisers, but effective measurement has always been a challenge,. Tunity is a breakthrough technology that provides a valuable service to out-of-home viewers, while also capturing detailed data on viewing behavior. I am excited to join the advisory team and look forward to helping advance this service and its insights in the marketplace.”
Tunity is attempting to transform the way consumers engage with their favorite shows in out-of-home venues and how marketers incorporate this valuable audience into their campaign mix. The Tunity Analytics platform captures the full scope of out-of-home TV viewing, allowing advertisers to more effectively and efficiently reach their target audience.
Artie Bulgrin is currently the executive vice president of insights and strategy at MediaScience, Inc., a global pioneer in new lab-based research utilizing traditional, biometric and neuroscience tools. Until 2017, he was the senior vice president of global research and analytics for ESPN, a company at which he spent 21 years leading teams responsible for global multi-media research and consumer insights services. These services included TV audience research, digital media research and analytics, cross-media measurement, consumer and brand research, content distribution analytics, ad sales research and advertising accountability. Artie also supervised ESPN’s branded research services including the ESPN Sports Poll, The ESPN Lab and ESPN XP – ESPN’s exclusive cross platform measurement initiative.
Prior to ESPN, Artie spent time at ABC and Nielsen Media. He is active in several industry organizations and a frequent speaker on topics including media behavior, audience measurement, advertising performance, and brand research. He is a former chairman of the Advertising Research Foundation and the Media Ratings Council. Artie was also a member of the Council for Research Excellence (CRE), the executive committee for the Coalition for Innovative Media Measurement (CIMM) and the North American advisory board of the Ehrenberg-Bass Institute for Marketing Science. He remains an Editorial Review Board member of the Journal of Advertising Research.