Jonathan Carson has joined The Trade Desk as its first-ever Chief Revenue Officer.
AdExchanger said that, we quote “The next stage of the company’s growth will mean winning in new and less favorable programmatic arenas – namely, in China and other international markets and in the television industry” and stressed that Jonathan Carson‘s appointment as CRO points to The Trade Desk’s need to restructure for these new digital media environments, which are rooted in the traditions of old media.
As former CRO of Vevo, a video hosting platform founded as a joint venture between three legacy music studios, and previously the CEO of Nielsen’s global digital business, he brings a lot of experience in traditional media to this new role.
Since its IPO in 2016 at almost a billion dollars, The Trade Desk is now worth approximately USD 9 billion.
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