Clear Channel Outdoor Holdings had the privilege of announcing the 2019 Outdoor Lions awards winners, with Nike’s ‘Dream Crazy: Colin Kaepernick’ campaign taking the top Grand Prix prize.
William Eccleshare, Worldwide CEO of Clear Channel Outdoor told us that Nike’s win “is a truly fantastic example of how one single, powerful image applied to the giant creative out of home canvas can generate a huge social impact and provoke conversation.”
The prestigious Outdoor Lions Awards, sponsored for the tenth consecutive year by Clear Channel Outdoor were formally announced earlier this week at the Cannes Lions International Festival of Creativity.
The Grand Prix was awarded to: Wieden+Kennedy, Portland for Nike ‘Dream Crazy: Colin Kaepernick’, an extension to the ‘Just Do It’ campaign featuring high-profile athlete Colin Kaepernick.
Other big winners who scooped Gold Lions for their work in the Outdoor Lions category included: –
- TBWA\CHIAT\DAY, New York for Adidas, ‘Bird’s Eye View’ – Flaming Serve, Mountain of Success and Triple Crown
- TBWA\MELBOURNE for ANZ Bank’s ‘Signs of Love
- Leo Burnett Moscow for Kloop ‘Koshogo’
- Marcel, Paris for Centre Pompidou’s ‘Souvenirs de Paris’
- TBWA\CHIAT\Day, New York for Adidas’ ‘Billie Jean King Your Shoes’
- LolaMullenLowe, Madrid for FELGTB/ELDIARIO.ES’ ‘Hidden Flag Spain’
- TBWA\CHIAT\DAY, New York for Columbia Journalism Review – News’ ‘The Fake News Stand’
- DDB Chicago for Mars Wrigley Confectionery’s Skittles ‘Broadway the Rainbow’
- Domino’s Pizza, Ann Arbor / Crispin Porter Bogusky+, Boulder for Domino’s Pizza ‘ Paving for Pizza’.
William Eccleshare, Worldwide CEO, Clear Channel Outdoor added “It is great to see so many outstanding creative examples of out of home from major brands across the globe being recognised by the jury this year, reinforcing both the relevance and universal power of the medium. Congratulations to all of the winners.”
Outdoor Lions Jury President, John Patroulis Worldwide Chief Creative Officer, Grey, said “As our human experiences become more and more individual, staring into screens customized to only us, this [Outdoor] is one of the last places we create for people to experience as a group. Which carries with it the responsibility to make where you’re at, somehow, better: through entertainment, utility, beauty, insight, craft, emotion. The canvas doesn’t get any bigger than ‘not inside.’”
In total 2,389 entries from 66 countries were entered, with 65 campaigns winning Lions. The jury awarded one Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.