New Tradition Media Acquires Total Outdoor San Francisco Assets

Adrian J Cotterill, Editor-in-Chief

New Tradition Media has acquired Total Outdoor’s San Francisco out of home media assets, making it the largest player in high-profile static signage in the Downtown San Francisco area.

Jon Dobres, on behalf of Total Outdoor told us “The deal is a value-enhancing opportunity for clients of outdoor media in SF. “New Tradition, together with Total San Francisco, is the absolute best way to reach consumers in downtown San Francisco. We were incredibly impressed by New Tradition’s innovative approach and believe that our San Francisco assets are in the best hands. We are excited to continue working with our clients in Total’s other markets”.

The acquired premium signage will now feature New Tradition’s imprints with its notable neon green and white logo saturating the Downtown San Francisco market. New Tradition Media currently has nine exceptional static units in the San Francisco market and will be almost tripling this amount with its addition of Total Outdoor’s inventory, available starting this week.

New Tradition’s CEO Evan Richheimer said “San Francisco has been one of the most desired markets for our clients this year, we’re eager and beyond excited to provide them with additional premium inventory in the Downtown area. This is a great time for New Tradition as we will continue to look for strategic tuck-in acquisitions and expansion opportunities.”

PJ SOLOMON acted as strategic and financial advisor to Total Outdoor on the transaction.

New Tradition was founded in 2010 and is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of the largest independent operators of large format digital and static signage. With a focus on urban core environments, New Tradition provides advertising platforms for national brands and advertising agencies throughout the country. This includes signage in New York, Los Angeles, Boston, Nashville, Miami, San Antonio, San Francisco, Seattle, Portland, Las Vegas, Baltimore, Washington DC, Atlanta and Chicago.

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