Walk This Way

Adrian J Cotterill, Editor-in-Chief

Open Here

Wayfinding is perhaps seen as the less glamorous aspect of digital signage or digital out of home but for anyone who has ever wandered, totally lost, around an airport or railway station looking for rental cars, buses, taxis or even the toilets, one will know how important a business it actually is!

Paul Mijksenaar is one of the world’s leading navigational site designers (for that effectively is what ‘wayfinding’ is all about) and we have just spent the weekend re-reading one of his early books, Open Here: The Art of Instructional Design by Paul Mijksenaar and Piet Westendrop

Although first published in 1999 it is still very much worth a read for anyone involved in our industry.

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