Firefly [1] has announced that it is expanding its measurement and analytics team with two new hires: Dr. Taylan Yildiz, who will head up the team as Chief Analytics Officer, and Michael Steinberg, who will join as VP of Media and Analytics.
- As Chief Analytics Officer, Dr. Taylan Yildiz, 10-year Google veteran and leading expert in display and cross-media advertising impact measurement and optimization, will spearhead measurement and attribution product development at Firefly. While at Google, Yildiz built novel measurement methodologies and led efforts to build custom and scalable research solutions on media planning, measurement, and customer insights with top global advertisers. He holds a PhD in Quantitative Marketing from Stanford Business School, a highly-selective program recognized for its studies of advertising efficacy.
- Michael Steinberg, an accomplished senior executive in the OOH advertising sector, joins the team as VP of Media and Analytics. He has 24 years of sales, marketing, and business development experience in the competitive New York City market. Recognized for his expertise in driving revenue, growth and business development, Steinberg previously headed sales at OOH analytics startup Mira and Clear Channel Spectacolor, the Times Square Division of Clear Channel Outdoor.
Firefly works with taxi companies and rideshare drivers to install its advertising displays atop their vehicles.