Posterscope has announced that Ben Milne has been appointed Managing Director of its international division, PSI.
Ben Milne will be responsible for driving the continued growth of the PSI business and ensuring that it maintains its strategic, commercial, product and service leadership position across the increasingly important international travel marketing sector.
Whilst out of home advertising in international travel hubs remains at the core of PSI’s activity, it also provides highly targeted communications solutions across the entire travel corridor, from point of booking to destination. This broader, integrated approach will be a key driver of PSI’s future growth.
He moves into the role from his current position as Posterscope’s Head of Platforms and Partnerships in APAC, where he has worked alongside the Dentsu Inc. OOH division to establish Posterscope in Japan and more recently to accelerate Posterscope’s data and automation strategies in the region.
Prior to this, Ben held a wide variety of roles with Posterscope over a 20-year career with the business. As well as several stints in the London office, he has held senior roles in international offices including Russia and was previously the MD of Posterscope China.
Ben replaces James McEwan, who is leaving for a new role outside of the media industry and will take up the position in September.