Oriental Sunrise Media Group Chooses @Broadsign

Tristan Cotterill

Broadsign International Inc., the leading out-of-home marketing solution, has announced that it has been selected by Oriental Sunrise Media Group, a growing Chinese OOH media company, to deliver advertising, augmented reality, and live content experiences to Oriental Sunrise’s digital signage network.

This network includes one of Asia’s largest digital displays, measuring 3,788 square metres, located in Chongqing city.

The company intends to continue exploring innovative kinds of projects that make use of the Broadsign platform’s reliability and extensibility. These include mobile integrations, synchronization with lighting and fountains, and other projects that capitalize on the premium size and location of Oriental Sunrise’s screens.

Ms. Huang Xiao Qing, CEO, Oriental Sunrise told us “Eye-catching screens like ours need to be able to deliver industry-leading content flawlessly. Broadsign’s reliability and ability to deliver all sorts of exciting media made it the clear choice for meeting that goal. We’re excited to develop our relationship further and work together to break new ground in the Asian DOOH space”.

Oriental Sunrise Media Group was established in 2011 and is dedicated to the development and operation of urban landmark outdoor large-screen media and out-of-home media in national home appliance chain stores. In 2018, the company won the bid to obtain the construction and exclusive management rights of Asia’s largest high-definition LED large screen, measuring 3,788 square meters, on the facade of the Suning Tesco Building in Chongqing.

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