Comments on: VMG Losses Continue http://www.dailydooh.com/archives/13469 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Deon http://www.dailydooh.com/archives/13469/comment-page-1#comment-18714 Deon Wed, 01 Jul 2009 12:43:11 +0000 http://www.dailydooh.com/?p=13469#comment-18714 This seems to be an alarming trend in the fledgling DOOH sector. And the point you make needs to be expanded further. I'm sure the management aren't a bunch of numpties unable to 'make a business model work'. So the question then remains as to what the inherent problems are - both in this case and in general: 1) Wrong business model 2) Short term investment in infrastructure and technology and expecting long term retuurns 3) Poor access to media buyers. By the looks of the paltry indeed figure of £1.4m revenue, it would point to a poor access to media buyers etc. Which highlights the importance of educating the advertising and brand management disciplines of DOOH features and benefits (such an old-fashioned yet relevant term!) It's no point having the biggest gun if you don't have any ammo - yes, the latest technology and innovation is super but if you're not tapped into the source of money any company will be red-lining for a long time. This seems to be an alarming trend in the fledgling DOOH sector. And the point you make needs to be expanded further. I’m sure the management aren’t a bunch of numpties unable to ‘make a business model work’. So the question then remains as to what the inherent problems are – both in this case and in general:

1) Wrong business model
2) Short term investment in infrastructure and technology and expecting long term retuurns
3) Poor access to media buyers.

By the looks of the paltry indeed figure of £1.4m revenue, it would point to a poor access to media buyers etc. Which highlights the importance of educating the advertising and brand management disciplines of DOOH features and benefits (such an old-fashioned yet relevant term!)

It’s no point having the biggest gun if you don’t have any ammo – yes, the latest technology and innovation is super but if you’re not tapped into the source of money any company will be red-lining for a long time.

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