Adapt Media Puts Programmatic In Airport Lounges

Adrian J Cotterill, Editor-in-Chief

Adapt Media officially announced this week its roll out of a new programmatic network in Canadian airport lounges.

Adapt Media has extended its airport lounge media presence with 31 newly installed video screens across 15 Canadian Plaza Premium lounges. This network is now available for purchase through Adapt Media’s programmatic partners: Broadsign and Campsite. The airport lounge network will be available on the open exchange as well as through private marketplace where available.

Laura Maurice, Senior Vice President of Adapt Media told us “This partnership with Plaza Premium airport lounges will allow advertisers to buy an on-the-go audience at cost-effective pricing and will add a new and exciting variable to the airport media landscape,”.

This airport footprint reaches travellers in Toronto (YYZ), Winnipeg (YWG), Edmonton (YEG) and Vancouver (YVR). Plaza Premium has 15 airport lounges in Canada and reaches three million+ travellers annually. Media opportunities include the in-lounge video network, exclusive partnerships, magazine distribution, activations, and sponsorships.

Plaza Premium is the world’s largest independent airport lounge network regardless of class of travel or airline. It gives travellers a haven away from the hustle and bustle of the airport, by providing a space with excellent services and facilities for travellers departing, transiting and arriving at major international airports around the world.

Headquartered in Hong Kong, Plaza Premium Group is the pioneer and industry leader in offering Global Airport Hospitality solutions in over 160 locations of 42 international airports across the world, with a collective goal of making travel better. The Group currently employs nearly 5,000 staff and serves over 14 million passengers around the world annually, they are dedicated to delivering superior airport hospitality services for air travellers be they at Arrival, Departures or in Transit at worldwide airports.


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