Former APN Outdoor Exec Invests in Shopper Media Group

Tristan Cotterill

Former APN Outdoor boss James Warburton has added Shopper Media Group to his investment portfolio, becoming a non-executive director and investor in the retail digital out-of-home business.

James Warburton left his role as CEO at APN Outdoor last year after its acquisition by JCDecaux. He was quoted as saying “I’m thrilled to become part of Shopper Media Group. I’ve long thought that the business is a compelling investment opportunity – so much so, I’ve tried to buy it twice in the past. Shopping centres are the perfect environment for highly targeted advertising, giving marketers a way to create meaningful, personalised and highly engaged campaigns. Shopper Media Group is a business that is focused on innovation, data analytics, consumer insights and delivering best practice in the retail out-of-home media industry. Shopper Media Group is expanding rapidly and there are still significant transformational growth opportunities to be capitalised on. It’s the type of business and investment that I have been looking for and I’m excited by its potential”.

Shopper Media Group covers more than 300 shopping centres with a focus on grocery-centric hubs, and offers shopping centres Smartlite advertising panels, advanced Wi-Fi and virtual beacon technology that tracks shopper behaviour in real-time.

Shopper Media Group CEO Ben Walker told us “James Warburton is a talented and highly experienced media and marketing executive who brings deep industry understanding and experience in media environments and the development of digital platforms. His investment in Shopper Media Group is an endorsement of our plans for the business and James will play a key role in executing those plans. James’ decision to invest in the company and his appointment to the board will add further levels of experience and expertise, to an already excellent board, chaired by global marketing heavyweight David Morgan. James will provide strategic guidance in shaping and directing Shopper Media’s rapid growth, as we continue to deliver innovative digital technology and media to marketers and shopping centre owners.”

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