Daktronics (NASDAQ-DAKT) [1] of Brookings, South Dakota, was chosen by Amherst Media to design, manufacture and install a new out of home (OOH) digital showcase in Boston, Massachusetts. The display has been encased into the façade of the newly constructed Marriott Moxy Hotel, located in the Downtown Theater District at the intersection of Tremont and Stuart Streets.
Mark Van Fossan, managing partner of Amherst Media told us “We are beyond excited for this long-awaited project to come to fruition. It was a true collaboration with the City/BPDA, the hotel developer Norwich Partners and Marriott Moxy. Daktronics has once again delivered a high quality, very impactful digital sign.”
The new video spectacular measures 23 feet high by 45.5 feet wide with a 90-degree corner to match the building’s architecture. It features 8-millimeter line spacing for crisp, clear imagery and incorporates industry-leading environmental protection to ensure functionality during all forms of weather.
The development of this project was over a decade in the making, and the installation was finally completed in early July. The newly launched sign will display a broad mix of advertising/brand marketing, public/community announcements, and messaging for the Moxy Hotel.
The digital technology allows for the quick and easy transition from one message to another as it gives dynamic exposure and attention to passersby.