Claire Kimber has joined Posterscope in the newly created role of Group Innovation Director.
We are told that she will lead Posterscope UK’s Multiply Innovation Department, delivering pioneering creative solutions across the company’s entire client base. This will range from working with current and new data partners to delivering award-winning work.
Claire was most recently Head of Strategy and Board Director at out of home agency Rapport where she was responsible for strategy, creativity and innovation on clients including Sky, 20th Century Fox and Amazon. She was previously Senior Creative Strategist at Future Fusion and has also worked at John Ayling Associates and MEC. Claire will report into Nick Halas, Posterscope’s Global Head of Strategy.
Nick Halas told us “I’m delighted to welcome Claire to the team. Her out of home experience combined with great knowledge of the whole advertising content mix, will be invaluable in this new strategic role, requiring both innovation and technological excellence. We want to ensure that our clients can maximise the opportunity presented by out of home at an exciting time for the medium. The ability to use new technology and prove ROI is greater than ever, with Posterscope pushing the boundaries of what is possible.”
Posterscope is the world’s leading out-of-home and location marketing specialist with billings in excess of USD 3 billion. Posterscope has over 1,000 people in 63 offices located in 35 countries worldwide.