Lindsay Will has joined Verizon Media as head of programmatic in the UK in a newly created role. She was previously commercial director of Group M’s programmatic buying unit.
She starts in September and we understand that she will be tasked with leading the programmatic team while also showcasing the benefits of using the omnichannel buying capabilities of its demand-side platform, including native, mobile and video formats.
The programmatic team is also tasked with securing new premium publishers’ inventory supply to feed into the sale-side platform.
In her most recent position at Group M, she led a team that linked the media buying group’s technology, products and services for clients.