The Outdoor Media Association (OMA) and its members have announced an industry-wide partnership with Brisbane City Council to pilot the delivery of Amber Alerts on outdoor signs. An amber alert is an important initiative that supports law enforcement in the urgent broadcasting and circulation of details about missing children or child abductions using digital signs.
Charmaine Moldrich, CEO of the OMA told us “As we know the first days are crucial in finding missing children, we believe that with our network of signs broadcasting 24/7, seen by 93 per cent of Australians every day, we are in a powerful position to help locate children when they go missing or are abducted. We hope the Brisbane Amber Alerts pilot program will inform how we can build a system to roll out Amber Alerts across Australia. We know this will be a big task and will require collaboration with each State Police force, but we believe it is a worthy and important cause to support”.
The display of Amber Alerts on digital signs has already been tested and successfully delivered by OMA members in Brisbane: goa and QMS Media.
Chris Tyquin, CEO and Joint Managing Director of goa said “It’s exciting to see that the industry is taking steps to improve the Amber Alerts system as goa has already run eight Amber Alert campaigns in conjunction with the Queensland Police”.
Community, Arts and Lifestyle Chair Peter Matic said that the Brisbane City Council was proud to be working with the Outdoor Media Association to deliver a new and very important service to the people of Brisbane.
The OMA is working with counterparts in the United States, the Out of Home Advertising Association of America and the National Center for Missing & Exploited Children, who have successfully delivered Amber Alerts since 2008.
The announcement of the partnership between the OMA and Brisbane City Council comes during National Missing Persons Week, running from Sunday 4 August to Saturday 10 August 2019.