Pharmacy Health Network Acquired by @MesmerizeOOH

Adrian J Cotterill, Editor-in-Chief

Mesmerize, a Portfolio Company of the Beekman Group, has acquired Pharmacy Health Network (PHN), an out-of-home digital network dedicated to retail pharmacies.

Mesmerize will now be able to accelerate growth beyond the 1,100 PHN locations currently deployed across North America by scaling the network to include national pharmacy chains in the coming months,
while also immediately launching digital platforms in other point-of-care venues, as Mesmerize Health Network.

The initial Mesmerize Health Network rollout will be focused on waiting room TV screens in specialty doctors’ offices and community-based organizations, treating and caring for people living with infectious diseases including HIV/AIDS.

Gregory Leibert, CEO of Mesmerize told us “Mesmerize will capitalize on and expand upon the best in class practices, products and technology used by Pharmacy Health Network as we grow our digital footprint in pharmacies and launch Mesmerize Health Network in our other point of care venues. This acquisition gives us a decade of experience with digital signage at point of care and compliments the strengths of Mesmerize as we enter this next chapter.”

Mesmerize partnered with Respario, a digital signage operator and the seller of Pharmacy Health Network last year to deliver patient engagement and education by coupling PHN’s leading technology with Mesmerize’s reputation for quality media products and its key relationships with advertisers and agencies.

The acquisition no doubt solidifies Mesmerize’s commitment to patient education and tech-forward thinking, as the acquisition includes custom healthcare content as well as new media players, installed in all PHN locations over the last year.

Respario will be retained by Mesmerize to continue operating the digital signage on the pharmacy network and to deploy and manage digital solutions across the Mesmerize Health Network.

Point-of-care advertising stimulates patients to discuss brands directly with their physicians and pharmacists and inspires patients to take action. Adults that saw healthcare ads in a doctor’s office or pharmacy are 84% more likely than the average U.S. adult to discuss the ad with their doctor, and 80% of adults took action after seeing an ad at the point-of-care.

Mesmerize is a specialty out-of-home advertising company focused in three primary areas: transit, point-of-care, and point-of-sale. Mesmerize, under the BriteVision name, also produces custom coffee sleeves for cafés, convenience stores and other distribution partners, in addition to the sleeves produced for advertisers. Mesmerize is headquartered in New York, NY and Oakland, CA.

The Beekman Group is a leading private equity firm, based in New York, dedicated to bringing financial and operations resources to lower middle-market companies. Beekman’s team consists of experienced private equity professionals, as well as a select group of Industry Advisors, who are leading executives in Beekman’s targeted industry segments. This Industry Advisor focused approach to investing is the cornerstone of Beekman’s investment strategy – creating value through accelerating growth and transformational change in partnership with small and middle-market management teams.

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