Adrian J Cotterill, Editor-in-Chief
Signagelive and Quividi, the World #1 Audience & Campaign Intelligence platform for DOOH and Digital Signage, have announced a ‘deep’ integration of their platforms.
Ke-Quang Nguyen-Phuc, Quividi CEO told us “Signagelive and Quividi are focusing on powering impactful communication and delivering a strong ROI for DOOH and Digital Signage operators. Together, we enable brands and marketers to optimize their communication in order to drive higher engagement, traffic and sales.“
We are told that this integration enables any DOOH and Digital Signage networks running Signagelive and Quividi to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences.
The combined solution provides marketers with the most detailed level of Audience & Campaign Intelligence. They can get very fine analytics on the exact audience dynamics for each content play, and also run HTML5 campaigns that instantly react to the actual audience currently watching the screen.
For each content, Quividi determines, in real-time, the number of viewers (broken down by age & gender), their mood, attention time, facial attributes (glasses, beard), as well as the opportunities to see. This data is accessible in VidiCenter, Quividi’s data platform with built-in analytics dashboards and charts. Advertisers get private access to their campaign audience report with rich insights on their real impact.
With this partnership, Signagelive and Quividi are further supporting the evolution of their customers’ communication and monetization strategies towards data-driven and automated DOOH & Digital Signage systems.
Jason Cremins, Signagelive CEO said “As our customers look to scale their Signagelive digital signage networks it is imperative they understand the effectiveness of their content and the impact on their viewers. Our integration with Quividi removes the guesswork by providing our customers with real-time analysis of media playback and audience impact delivering immediate and actionable insights.”
Signagelive will be showcasing the Quividi integration at Melbourne’s Integrate expo (27-29 August 2019), on Midwich booth J22.
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