The Australian Out of Home industry has this week announced half year net media revenue results for 2019, including category breakdowns.
Digital OOH (DOOH) revenue accounts for 54% of total net media revenue year-to-date, an increase over the recorded 49% for the same period last year.
Total net media revenue was $447.3 million compared to $425.2 for the same period in 2018, an increase of 5.2%.* Change was noted across the following categories:
Category figures half year 2019^^:
- Roadside Billboards (over and under 25 square metres)
$176.7 million - Roadside Other (street furniture, bus/tram externals,
small format)
$126.1 million - Transport (including airports)
$82.6 million - ^Retail, Lifestyle and Other
$61.8 million
Category figures half year 2018*:
- Roadside Billboards (over and under 25 square metres)
$179.9 million - Roadside Other (street furniture, bus/tram externals,
small format)
$117.1 million - Transport (including airports)
$69.8 million - ^Retail, Lifestyle and Other
$58.3 million
Quarterly net media revenue has been adjusted to reflect changes in the OMA membership since the previous release:
Quarter one net media revenue has been adjusted to $212.6 million, a 5.4% increase from $201.7 million in 2018.
Quarter two net media revenue has been adjusted to $234.6 million, a 5% increase from $223.5 in 2018.
* Half year revenue differs from previously reported 2019 quarterly figures due to retrospective adjustments reflecting changes in the OMA membership.
^ Reported in this category: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
^^ Figures may not add to total due to rounding.