Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that NOVUS has joined its membership ranks.
NOVUS is a specialized ad agency that connects brands to where people live their lives through granular geo-spatial planning, audience analysis, value-based buying and performance-driven outcomes. It’s a top ten U.S. media agency as ranked by Advertising Age magazine and the largest OOH buying agency in Canada. With offices in Minneapolis, Chicago and Toronto, the NOVUS membership will be led by the agency’s Toronto office and Debbie Drutz, President of NOVUS Canada.
Barry Frey, DPAA President & CEO, said, “We are thrilled to have NOVUS Media join our DPAA community. Debbie Drutz is a DPAA Board member whose expertise and insights I value greatly, and her agency is at the forefront of the media business in Canada.”
NOVUS offers hyper local, customized, multichannel media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries.
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of ‘Digital Out of Home Everything’ DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly ‘mini summit’ meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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