The AdTECH: OOH – New York Conference

Adrian J Cotterill, Editor-in-Chief

A keynote from MediaMath, case studies from Facebook, Dunkin’ Brands and Puma, and your second chance during New York Digital Signage Week to hear former IAB exec, newly appointed OAAA President and CEO Anna Bager. What more could you want from AdTECH: OOH – New York which takes place on Thursday October 17, 2019.

OUTFRONT Media’s Stephanie Gutnik has put together a very exciting agenda (Stephanie is also chairing AdTECH: OOH – Amsterdam which takes place Dec 4, 2019 and AdTECH: OOH – Toronto which will take place in June 2020).


09.30 Welcome | Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media

10:00 Keynote | Jeremy Steinberg | Global Head of Ecosystem | MediaMath

10:45 COFFEE

11:15 Welcome to the Data Jungle | Anna Bager | President and CEO | OAAA, Kym Frank | CEO | Geopath, Scott Marden | CMO | Captivate, moderated by Ryan Joe | Managing Editor | AdExchanger

12:00 Fireside Chat | Jodi Senese | CMO | OUTFRONT Media in conversation with Michael Mendenhall | CMO | TriNet

12:30 Case Study PUMA | Sargi Mann | EVP, Head of Digital Strategy & Investments | Havas Media Group

13:00 LUNCH

14:00 Promoting Programmatic a Priority for DPAA | Barry Frey | President and CEO | DPAA

14:30 Connecting with Gen Z and Millennials Through a Hybrid OOH and Mobile Approach | Maya Abinakad | Insights Marketing Lead | Facebook

15.00 TEA / COFFEE

15:30 Ann Cutbill Lenane Looking for Love With Curb | Chris Polos | Curb Mobility

15:45 Case Study Dunkin’ Brands | Matt Schuster | CRO | Vistar Media, Justin Warshavsky | Senior Analyst, Programmatic | Digitas North America, Ryan Kanterman | Senior Vice President, Measurement | Ninth Decimal

16:30 Closing Remarks | Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media

Registration for AdTECH: OOH – New York can be found here.

** Sean Reilly | CEO | Lamar Advertising Company & OAAA | Chairman and Anna Bager | President and CEO | Outdoor Advertising of America (OAAA) – In Conversation with Chair Adrian J. Cotterill at The DailyDOOH Investor Conference which takes place Wednesday October 16, 2019.

Registration for The DailyDOOOH Investor Conference is open here.

‪Thanks to our #AdTECH #OOH sponsors; @AdomniOfficial @Broadsign @CCOutdoorNA @DPAAorg @DSFederation @Hivestack @MediaMath @YourOAAA @QuorumOutdoor @SnappDigital @VIOOH @vistarmedia‬

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