Big Win For @CineplexDigital ‬w/ AMC Theatres

Adrian J Cotterill, Editor-in-Chief

AMC Theatres (NYSE:AMC) has selected Cineplex Digital Media (TSX: CGX) to manage and enhance AMC’s digital network at approximately 630 locations across the United States, including its box office signage, theatre menu boards and other ancillary signage.

As part of the partnership, Cineplex Digital Media will deploy its Flex Experience Platform throughout AMC’s domestic theatre circuit. This proprietary platform will provide AMC with access to advanced playback features as well as maximum flexibility and control. To date, Cineplex Digital Media has launched its FLEX Experience Platform at dozens of AMC locations..

Fab Stanghieri, Executive Vice President and General Manager, Cineplex Digital Media told us “As an integral part of the Cineplex ecosystem, CDM has a deep, first-hand understanding of the exhibition and food service industries and we are thrilled to have been selected to bring our expertise to this massive nationwide deployment. We look forward to expanding our relationship with AMC and working together to deliver comprehensive, versatile and data-driven solutions that not only drive value for the company but amplify the movie-going experience for its guests across the country.”

Stephen Colanero, Executive Vice President and Chief Marketing Officer, AMC Theatres said “AMC is committed to developing immersive, best-in-class content for our digital displays that effectively engages, informs and entertains our guests. Whether it’s movies, premium formats or our robust food and beverage offerings, our goal is to enhance the experience and guest satisfaction on the path to purchase. CDM’s digital experience platform will allow us to continuously optimize, target and scale our content strategies.”

Cineplex Digital Media is an industry-leading experience agency, built for retailers by retailers and powering location-based digital signage solutions for some of the world’s biggest brands. CDM believes that in today’s experience-driven world, a brand’s greatest asset is its foot traffic, and it is uniquely positioned to help brands make every impression worth more through its full service, end-to-end digital signage solutions. CDM’s leadership stems from its expertise in developing experience design strategies, its innovative products and customer support models, and its approach to data-driven creative and content, ensuring brands are more relevant to their consumers and helping them create new revenue models.

AMC Entertainment Holdings, Inc. is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 21 of the 25 largest metropolitan areas of the United States. AMC is also #1 or #2 in market share in 12 of the 15 countries it serves in North America, Europe and the Middle East.

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