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#NYDSW @MRXCouncil American Expess Luncheon

The Market Research Council are hosting a presentation and luncheon during New York Digital Signage Week [1] on Friday, October 18 at the ⁦‪Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.

Bess Spaeth, SVP of Global Brand Media and Experiences at American Express will discuss the customer insights and research that propelled the repositioning of American Express.

Registration can be found here [2].

Regular readers will remember that back in June of this year [3], Geopath President Kym Frank was elected as the Secretary/Treasurer of the Market Research Council (MRC) Executive Council.