The first audit was in 2017 and JCDecaux UK, the UK’s market leader in Digital Out-of-Home has announced that PwC has once again independently audited its procedures for the delivery and reporting of its digital Out-of-Home campaigns.
In an industry first, both JCDecaux UK (September 2017 & 2019) and Clear Channel UK (August 2019) have now completed the PwC audit, meeting advertisers’ requirements for transparency in digital media. JCDecaux UK and Clear Channel UK represent 42% and 15% of digital OOH weekly viewed impressions respectively (source Route:32).
Sam Tomlinson, Partner and leader of PwC’s Media Insight & Assurance team, told us “JCDecaux and Clear Channel have demonstrated their commitment to their clients by subjecting their delivery and reporting of DOOH campaigns to independent audit by us at PwC. They are leading the DOOH sector in responding to the increased demand from advertisers for verified data to justify their marketing spend. This transparency and accountability should benefit all industry stakeholders.”
PwC audited the end-to-end process for JCDecaux UK’s media planning and booking platform for the three months ended 31 March 2019.
The compliance audit is evidence of JCDecaux UK’s continued commitment to providing quality and value to its partners and is an integral part of JCDecaux UK’s promise outlined in the brand charter BranDO, that comprises guidelines about viewability, measurement, accountability, transparency and brand safety.
Dallas Wiles, Co-CEO of JCDecaux UK said “This is an important moment for digital OOH as PwC has now verified the digital play-out process of JCDecaux UK and Clear Channel UK – who represent a combined 57% of all weekly viewed impressions in DOOH. As we move into an increasingly automated and digital future, JCDecaux UK is committed to providing a brand-safe canvas for advertisers and clients, with brand safety, transparency and trust baked-in alongside digital flexibility and efficiency.”
In 2017, JCDecaux UK became the first OOH company to be audited for its digital play-out verification process.
PwC’s audit was conducted in accordance with the International Standards on Assurance Engagements ISAE 3000 (Revised), ‘Assurance Engagements other than Audits or Reviews of Historical Financial Information’ issued by the International Auditing and Assurance Standards Board.