There is no dispute that Ideacast’s health club network is very different from Danoo’s networks in cafes and coffee houses. But, in the same way that large media conglomerates manage diverse properties (i.e. Time Warner – TBS, TNT, Cartoon Network; Gannett – local and national newspapers, digital properties, etc.) and share best practices across each, so too will a combined Danoo and Ideacast organization identify and take advantage of content, advertising sales, and managment efficiencies that benefit all of the networks within the company’s fold.

There will certainly be a learning curve in determining the best way to operate the combined company, but once that phase is completed, I think there is great potential for Danoo & Ideacast to drive the entire industry to a higher level.