PlaceBridge [1], a New York City based media compliance and analytics firm announced this week that Jeff Casper has joined the firm as President.
PlaceBridge also announced the appointment of former Kantar Ad Intelligence CEO Terry Kent as Chairman.
- In his new role, Jeff Casper will guide and bolster the audit product innovation efforts that helped launch the company in 2017. The firm has developed multi-tiered audit methodologies for niche sectors, including point-of-care media and out-of-home media, often combining physical on-site audits with digital audits. The PlaceBridge compliance dashboard allows agencies and brands to monitor audit results across campaigns, brands and media networks in a streamlined fashion.
Prior to joining PlaceBridge, he spent 14 years at TAB/Geopath [2], the media measurement agency, where he was a leader in defining and developing audience ratings for the Out of Home industry in the United States. As head of research and audit operations, he was also responsible for conducting all OOH audit functions. Earlier in his career, Jeff was a marketing and media researcher at leading ad agencies Young & Rubicam and J. Walter Thompson. Jeff is also an Adjunct Professor of Marketing at the Lubin School of Business at Pace University.
- As the firm’s newly appointed Chairman, Terry Kent will work closely with Jeff Casper and the PlaceBridge team to develop innovative media monitoring services and business intelligence tools while helping to guide long term strategic planning.
PlaceBridge is a business intelligence firm founded in 2017 in New York City. PlaceBridge provides independent, third-party auditing, measurement and analytics services to advertisers, agencies and media networks.