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Pylon One Announces Multiverse Analytics

Pylon One has created a new brand, namely Multiverse Analytics [1] which brings together products that enable event companies to analyse, track and measure their brand activation results.

Over the past for years, they tell us that they have witnessed a growing demand from experiential agencies to be able measure, return on investment. Multiverse Analytics will provide marketers with a single point of reference, containing all recorded metrics which will further drive audience engagement.

They want to understand more about visitor journeys and how they can make them far more effective for both visitors and stakeholders alike. When the journey is understood, one can figure out how to maximise time spent at an exhibition/conference/retail environment and then, really start drilling down into what the metrics are saying.

Mike Lang, Pylon One, Sales and Marketing Director, “Connectivity solutions remains at the core of Pylon One and we will continue to provide our globally renowned wired and Wi-Fi communication services. Over the past 4 years we have seen a growth in the uptake of our event analytics products and services and have decided to bring this area under the Multiverse Analytics brand. The event market is an obvious choice for our solutions as we have many exisiting relationships with some of the largest event and experiential agencies around the world. We also see huge growth opportunities in both Retail and Corporate markets, with pilots already being run. This is an exciting phase in our growth”

Multiverse Analytics is the home to the following products; PeopleCounting, FootFall, DemoGraphics and KloudDisplay.

Since its inception in 2001, Pylon One has evolved from being primarily a video company to an organisation at the forefront of delivering innovative, robust communications services to major events and conferences across the globe.