GAIA Grants Five-Year Media Contract to Clear Channel Airports
Adrian J Cotterill, Editor-in-Chief
Brands targeting airline passengers in Barbados now have access to cutting-edge marketing opportunities in Grantley Adams International Airport (GAIA) via a first of its kind partnership with Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO).
GAIA awarded Clear Channel Airports this contract as its exclusive advertising provider. Clear Channel Airports will design and launch a contemporary media program for GAIA that captures the spirit of Barbados, the most affluent and developed Eastern Caribbean country.
Titled “The Caribbean’s Leading Airport,” by the World Travel Awards, Clear Channel Airports will amplify this distinction by integrating a striking array of digital and printed screens throughout the terminal. Leaning in to a “less-is-more” approach aligned with Barbados’ culture, Clear Channel Airports’s fusion of high-tech media, sponsored mobile charging stations and spectacular large-format displays amongst concourse environs will maximize revenue for GAIA and captivate passengers for brands.
Terry Layne, Acting CEO, Grantley Adams International Airport said “Our diligence confirmed that Clear Channel Airports is the airport media innovator and leader. The sophisticated media program CCA proposed is comprehensive, best-in-class and will deliver what brands want, and, improve the overall experience for our valued customers.”
Brands benefitting from the GAIA’s new media program range from among industries such as tourism, banking and finance, real estate, international business, retail and distribution. In addition, its thriving rental market, driven by the tourist population, attracts many foreign homebuyers.
The 430 square kilometer coral island features sun-filled beaches, luxurious accommodations, and a wealth of sporting and cultural attractions. The country often avoids the worst effects of the Caribbean’s tropical storms and hurricanes during the rainy season as it’s located southeast of the region, outside the principal hurricane strike zone. This makes it easier for travelers to choose Barbados as a vacation destination.
GAIA’s airport traffic for 2018 was 2.19 million reflecting the continued yearly increase from the dip in 2013 when there were 1.85 million passengers using the airport. GAIA offers daily flights to and from other Caribbean islands connecting to major cities in the U.S., Canada and Europe. GAIA provides about 26 international destinations including London, Manchester, Boston, New York, Miami, Fort Lauderdale, Charlotte, Frankfurt, Toronto and Panama and more.
Media program displays include:
- 4-mm LED video wall
- Illuminated and non-illuminated tension fabric displays
- Exhibit and specialty displays
- FreeCharge™ station
- Glass wraps
- “Welcome to Barbados” theming
Clear Channel Airports has been dedicated to airport advertising for over 45 years, Clear Channel Airports is the premier innovator of airport advertising and sponsorship programs. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports.
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