#CES2020 If TV Were Invented Today

Adrian J Cotterill, Editor-in-Chief

Linda Yaccarino, Chairman of Advertising and Partnerships at NBCUniversal, will deliver a keynote address at #CES2020, leading a panel discussion examining the future of entertainment with special guests to be announced in the coming weeks.

The keynote ‘If TV Was Invented Today: NBCUniversal Reimagines the Future of Entertainment’ will take place on Wednesday, Jan. 8 at 4 PM at the Park Theater at the Park MGM Hotel in Las Vegas, NV, and will take a deep-dive into future innovation for the entertainment market, with cutting-edge technology, content that entertains and informs across all screens, and commercial innovation for marketers.

In addition to the keynote, NBCUniversal has a presence at C Space, which has grown into a new conference area at the Aria covering four floors and hosts more than 33,000 marketing, advertising and entertainment professionals. C Space is billed as the immersive home for pioneers to discover disruptive tech trends impacting content consumption, advertising mediums and consumer behavior.

As Chairman of Advertising and Partnerships at NBCUniversal, Linda Yaccarino oversees all premium video monetization across broadcast, cable, and digital; advanced advertising technology; insights and measurement; and business marketing and strategy.

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