Activate The Space [1] has been providing Media Headend Design Support and Integration services to Clear Channel New York for more than a decade now and they both recently announced that they have renewed their relationship with a newly designed Media Headend system called ‘Media Storm’.
We understand that Activate The Space has now integrated its newly designed Media Storm headend system in nine of the Clear Channel New York LED properties in Times Square.
These new installations will join Media Storm Systems currently driving the Nike Wall on 34th Street, Foot Locker Times Square, Champs Times Square and Modell’s Sporting Good bringing a total of thirteen Media Storm Systems in Times Square.
The Media Storm Headend System is comprised of three distinct sections that are all united and controlled by an integrated cloud and local control-based interface.
- The first section is the Media Player hardware that the client chooses to use. Media Storm can accommodate any Media Player primary and redundant, driven by whatever Content Management software the client chooses. Out of the box, Media Storm uses Brightsign, Apple, Windows or IAdea 4K Media Players driven by a specially designed Signagelive CMS version commissioned by ATS for Outdoor LED systems requiring more than a traditional Digital Signage CMS may offer.
- The second section is the input / output routing, scaling and layering powered by the SPROLINK VD Series Video Wall Controllers. VD Series models are chosen by the size required for any particular LED wall and can be specified with almost any number of HDMI, DVI, DP and SDI inputs and outputs with options up to 4K 60Hz 4.4.4 per any one or multiple input / output cards as desired. This power and flexibility allow for Media Storm to address almost any resolution LED wall. SPROLINK VD Series is a product of SPROLINK Science & Technology and is sold and supported in the US by ATS Professional a wholly owned subsidiary of Activate The Space.
- The third section is Core Control by Activate The Space, powered by Kramer Electronics. Core Control provides a cloud and local based control system for all of the component sections of Media Storm including cloud or local controlled Power Distribution products by Surgex. Control of the Input/ Output and other parameters of the SPROLINK VD Series as well as the Signaglive Media Player hardware if chosen in the configuration. Core Control Software Modules have been specifically designed by ATS for these applications and can be changed or modified easily and remotely as well. Being cloud and local based, Core Control can be accessed securely from mobile devices, integrated touch screens or computers anywhere in the world. This provides quicker access resulting in faster resolutions of problems or changes that may be needed should the need arise.
Chris Pelzar, Founder and CEO of Activate The Space told us “Media Storm was designed from the ground up to be a powerful replacement to our own legacy Apple mac-based systems designed and integrated almost 10 years ago. Systems in Times Square need to be adaptable to a multitude of sources and triggering for Live Events such as external media feeds, web or camera feeds in addition to playing back scheduled media”.
Activates the Space’s clientele is a who’s who list from Technology, Retail, Media, Entertainment and Corporate businesses worldwide.