BrightSign Unveils Voice-activated #DigitalSignage Capabilities

Andrew Neale

BrightSign,LLC has unveiled BrightVoice – the company’s voice-activated digital signage solution that enables a unique, hands-free interactive experience.

BrightVoice allows audiences to interact verbally with digital signage using wake words followed by natural voice commands that trigger playback of on-screen content, music, lighting and other devices. And while this type of interaction mimics the workflow popularized by commercially available voice-enabled smart speakers and other devices, the BrightVoice solution is hosted locally on the BrightSign player and does not require an internet connection.

BrightSign CEO Jeff Hastings told us “Smart devices such as speakers, watches and phones have propelled voice interactivity into the mainstream, and therefore voice-activated digital signage is a natural extension of that workflow. What is unique about the BrightVoice solution is that it enables manufacturers to demonstrate their own smart devices at retail and other pop-up locations without requiring an internet connection. This will be welcome news for any brand or retailer that’s ever grappled with the challenge of demonstrating cloud-enabled devices to customers via intermittent (or nonexistent) network connections.”

Existing signage networks using BrightSign XD1034 or XT1144 media players can implement voice activation capabilities by purchasing the BrightVoice Command Model Service and a USB-connected microphone for each endpoint. Network administrators, working with BrightSign, then create a custom set of voice commands that trigger specific content responses when used in conjunction with the included standard wake word.

Customers desiring further customization have the option of purchasing additional levels of BrightVoice Command Model Service, which enable them to trigger unique content, control other devices, and create customized wake words to deliver an interactive experience fully tailored to the customer’s needs.


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