DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that Voilàp Holding Group has joined the association.
Barry Frey, DPAA President & CEO, said “Voilàp has created a stylish array of intelligent street furniture that is helping to transform the way people and cities coexist. We are so pleased to welcome them to our global community of members.”
Italy-based Voilàp Holding is a company on the leading edge of smart cities innovation, with the knowledge, skills, technology and experience to accelerate, facilitate and support the development of Smart Cities around the world. The company’s Smart City Gate intelligent street furniture incorporates all the services, connectivity and functionalities required within a Smart City, including (5G, rescue, surveillance and more). Smart City Gate embraces the concept of “functional beauty” and is designed to integrate into any urban landscape while providing “digital well-being” to citizens of all the cities in the world.
Roberto Antoniotti, CEO, Voilàp Digital and CDO, Voilàp Holding, told us “As we enter the US market, we are very excited to join DPAA. We’re looking forward to leveraging our extensive experience in Smart Cities to work with Barry and his team to help evolve the digital out-of-home industry.”
DPAA is a global out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini-summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.