Karen Czech Falout has joined EMC Outdoor. She joins the agency’s team as Vice President of Out of Home Media Strategy. Based out of Chicago, Illinois, she will focus on cultivating strong relationships with clients in the Midwest and surrounding regions.
She joins the agency with over 20 years of integrated marketing experience, nationally and internationally. She has planned and purchased programs that included both traditional out-of-home media and non-traditional formats, with specific knowledge of digital media within the Chicago and Detroit areas. Her experience in the out-of-home industry has given her the necessary skills to successfully deliver client solutions and build campaigns, pricing strategies, creative concepts, and marketing and promotional packages.
EMC Outdoor provides strategic planning and execution of integrated location-based marketing programs that allow brands to connect and engage with highly targeted audiences. By combining data innovations with more than 25 years of experience, EMC Outdoor provides insights into consumer behavior outside the home and builds efficient, targeted media plans to reach them. The agency has received recognition in the industry, including numerous award nominations and selections from the OAAA OBIE Awards, HSMAI Adrian Awards, The Drum OOH Awards, and more.