Broadsign, the leading digital out-of-home marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage [1] have announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP).
Bogdan Savonea, CEO, TPS Engage told us “Programmatic is the future of digital-out-of-home, and we’re rapidly evolving our platform to not only bring more dynamic inventory to media buyers, but also to give publishers a way to attract new buyers. Partnering with Broadsign is a natural progression for our platform and a move that will bring more value to DOOH buyers and publishers alike.”
The new partnership extends the international digital screen inventory programmatically available via TPS Engage’s DSP. It helps media buyers automate contextual ad purchases that target the right audience at the right time and place. This is done via TPS Engage’s partnerships with audience recognition software providers, tapping into advertisers’ imported data feeds, and by using pre-defined triggers like time of day, weather or other relevant conditions to inform where and when a given ad will run.
Adam Green, SVP and GM of Broadsign Reach said “The power of DOOH advertising is readily apparent in the medium’s continued performance gains. Our mission is to continue making DOOH more accessible to buyers looking to take advantage of all it has to offer while helping publishers better tap into this growing pool of buyers. Integrating Broadsign Reach with platforms like TPS Engage helps us achieve both these goals.”
TPS Engage is a Techstars Alumni that works with +100.000 digital outdoor and indoor screens worldwide. The ad-tech platform focuses on making Digital Out of Home advertising more dynamic, efficient and transparent by serving the right content at the right time to the right people. Present in the US, Dubai, KSA, Seoul, Serbia and Romania. TPS Engage works with clients such as Samsung, P&G, Coca-Cola, Heineken, Uber Eats, Deutsche Telekom, Foodpanda, Jaguar, H&M and more by helping them making offline advertising more efficient, measurable and dynamic.