Australian #OOH Maintains Growth Position in 2019

Tristan Cotterill

The Australian Out of Home industry has announced an increase of 1.5% on net media revenue for 2019, reporting AUS $935.5 million, up from $921.6 million* for 2018.

Q4 2019 saw a decrease of 2.3% on net media revenue year-on-year, posting AUS $269.9 million, slightly down from $276.3 million* for Q4 2018.

Charmaine Moldrich CEO, OMA told us “Last year marked our tenth consecutive year of growth – reflecting advertiser trust in the channel and investment into a data-driven digital network. Out of Home has proven to be a true broadcast medium and plays an ever more important role in the community, as seen with OMA members’ support for the bushfire appeal. The latter part of 2019 was a challenge for the advertising industry as a whole. We are pleased that Out of Home maintained its position as one of a few growing media channels. Out of Home has the advantage of being ‘always-on’ and plays an essential role in the media mix. Our relative stability in a difficult market environment reflects our inherent value to advertisers”.

Digital OOH revenue accounted for 55.8% of total net media revenue year-to-date, an increase over the recorded 52.0%* for the same period last year.

* Previously released revenue figures have been adjusted to reflect changes in the OMA membership.

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