SPAR Increases Revenue From In-Store Digital Signage

Adrian J Cotterill, Editor-in-Chief

SPAR, one of the world’s largest supermarkets, partnered with Advertima to increase revenue from its existing in-store digital signage network. To achieve this goal, Advertima upgraded SPAR’s traditional digital signs with its innovative smart targeting and audience analytics solution that delivers hyper-personalized advertising for physical stores. As a result, SPAR, along with brands such as Coca-Cola, Red Bull and NestlĂ©, saw an average sales uplift of 10.5% in comparison with traditional digital signage.

Advertima claims to be spearheading the drive by retailers to use AI and computer vision to unlock the last frontier of consumer data. By understanding audience demographics like gender, age and engagement, retailers can now target the right content to the right customer in real-time. Thanks to its unique 3D vision technology that delivers best-in-class consumer insights, Advertima provides levels of real-world campaign targeting and performance metrics that have never been seen before. Equipped with Advertima’s data-driven technology, SPAR’s digital signage network improved product discovery and drove impulse buying at the point of sale.

Dr. Wolfgang Frick, Managing Director Purchasing & Marketing at SPAR Group Switzerland was quoted as saying “By achieving 2.7 times more customer engagement, Advertima Smart Signage increased our sales by 10.5% in comparison with traditional digital signage”.

Advertima AI is the sales and marketing optimisation solution for the physical world. They deliver consumer analytics and engagement information that supercharge the marketing efforts of some of the world’s greatest organisations.

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