InReality, LLC, a leading solution for analyzing and optimizing place-based experiences, has announced the addition of Laura Davis-Taylor to their executive team as Chief Strategy Officer.
In her 25-year career spanning across advertising, store design, media, retail experience design and digital, Davis-Taylor has worked as a tireless industry practitioner, educator, activator and thought leader.
As an Executive Board Member of the Digital Signage Federation and contributor to esteemed organisations such as RetailWire, RetailTouchPoints, MediaPost and more, her addition to InReality’s executive team brings with it a compelling differentiator within the venue analytics industry vertical.
Ron Levac, InReality CEO, said “We have watched Laura’s impact on the industry and her fierce dedication to not only leading the conversations strategically but proving out her approaches with hard revenue. We know the importance of providing industry partners with seasoned expertise as we navigate the exciting opportunities for spacial analytics and responsive experiences. With Laura on board, we’re confident our platform will continue to evolve into an essential tool for giving them an extra edge.”
Based in Atlanta, GA, InReality enables venue owners, brands and retailers to understand and tune the experiences and multi-sensory stimulus they deliver to customers so that they can optimize revenue and profits. Through its SaaS platform, coupled with a customizable suite of computer vision and sensor technologies, they provide real-time, irrefutable metrics for place-based KPIs.
InReality works with a variety of partners serving brands, venue owners and retailers, providing them a new recurring revenue stream that differentiates their businesses and helps them retain their customers through the consistent delivery of customer analytics and dynamic response offerings. They offer a powerful suite of products, built for speed and scale.